PURPOSE

To focus Government and public services on creating a more successful country,
with opportunities for all of Scotland to flourish, through increasing sustainable
economic growth.

1. WEALTHIER AND FAIRER
Enable businesses and people to increase their wealth and more people to
share fairly in that wealth.

2. HEALTHIER
Help people to sustain and improve their health, especially in disadvantaged
communities, ensuring better, local and faster access to health care.

3. SAFER AND STRONGER
Help local communities to flourish, becoming stronger, safer place to live,
offering improved opportunities and a better quality of life.

4. SMARTER
Expanding opportunities for Scots to succeed from nurture through to life long
learning ensuring higher and more widely shared achievements.

5. GREENER
Improve Scotland’s natural and built environment and the sustainable use and
enjoyment of it.

• We live in a Scotland that is the most attractive place for doing business in
Europe.

• We realise our full economic potential with more and better employment
opportunities for our people.

• We are better educated, more skilled and more successful, renowned for research
and innovation.

• Our young people are successful learners, confident individuals, effective
contributors and responsible citizens.

• Our children have the best start in life and are ready to succeed.

• We live longer, healthier lives.

• We have tackled the significant inequalities in Scottish society.

• We have improved the life chances for children, young people and families at risk.

• We live our lives safe from crime, disorder and danger.

• We live in well-designed, sustainable places where we are able to access the
amenities and services we need.

• We have strong, resilient and supportive communities where people take
responsibility for their own actions and how they affect others.

• We value and enjoy our built and natural environment and protect it and enhance
it for future generations.

• We take pride in a strong, fair and inclusive national identity.

• We reduce the local and global environmental impact of our consumption and
production.

• Our public services are high quality, continually improving, efficient and responsive
to local people’s needs.